In just a couple of clicks, integrate your E-Commerce website with MailChimp, one of the most feature-rich email marketing platforms in the world. With Mailchimp, you can easily send out email newsletters to customers along with some helpful news and tips or send promotional offers and incentives such as coupon codes or discount codes, to maintain your brand awareness and boost repeat sales. Increase sales by turning one-time buyers into life-long customers with automated email marketing by setting up timely auto responders and email campaigns in MailChimp. E-Mail marketing is a very powerful medium and we make it very easy to use!
Get ready for truly profitable email campaigns - Not the kind you may have been running where the cost of the campaign equals the resulting sales, leave alone gross profit or even net profit after your overhead expenses! This is no ordinary email marketing software - We have teamed up to integrate our e-commerce software with one of the top email marketing software platforms in the world to bring you profits each time you send out an email marketing campaign. It is loaded with such powerful features that any email marketing software you may be using currently will probably seem outdated by years. Mailchimp is an online web-based email marketing application that helps to easily create and send email blasts with powerful marketing tools followed by comprehensive statistics reports to help gauge its impact. It helps to easily design attractive marketing emails to send as well as track all email marketing campaigns, even for a novice. Anyone can create very attractive HTML emails with provided built-in tools, regardless of level of experience.
For beginners, many beautiful ready-made email templatesare available - They can be modified with ease by using simple yet powerful built-in tools and a large selection of professional images, fonts, and graphics. For intermediate users with a little HTML experience, custom email designs can be created from scratch with option to upload graphics from desktop. A cool web-based image design utility called, "Picnik" can be used to create stunning graphics. For advanced users, complex HTML and/or CSS design codes and support files can be uploaded in a zip file for automated upload and email design creation by automatically in-lining all CSS information and testing email campaign on multiple email client platforms to ensure the email design stays consistent across all email systems.
Built-in social sharing tools integrate email campaigns with social networks and Twitter to help broaden customer engagement and begin domino effect to launch viral marketing at no extra cost. Large number of integrations are possible with popular web applications such as Eventbrite and Wordpress - Adding more power and increasing value of tools already being used by web marketing teams worldwide. Growing and importing email lists is also very easy with easy-to-design custom sign-up forms and with ability to create and maintain unlimited number of email lists. Email marketing lists can be divided in categories to focus different messages for various different groups of customers such as wholesale or retail. If email marketing is being conducted using other web apps such as Highrise or Salesforce, those email lists can easily be imported for use with this email marketing program to manage all lists in one place.
Integration with MailChimp automatically helps add newsletter subscribers and customers to email marketing lists based on custom rules and filters. To set-up, simply enable MailChimp integration and enter MailChimp API key which gives e-commerce software access to MailChimp email list. If you don't have a Mailchimp account, you can create one for free at their website. Thereafter, you can set-up rules to determine how individual email addresses are added to email marketing list. For example, when someone fills in the newsletter sign-up box at your e-commerce website, they will be added to a specific email list. Optionally, you can set more rules for email collection in specifically created email list categories. Or you can set up general rules like, for example, to send a personalized email to every customer two weeks after their purchase - Either thanking them for their business, or thanking them and offering them a coupon code for a special discount on their next purchase at your e-commerce website. This would inspire repeat sales. Email marketing software thus has ability to accept custom rules to automatically send emails according to those rules.
Setting up custom rules for new customers to set-up separate groups of customers is where the real power of e-commerce website software and email marketing software integration becomes apparent because you can add customers in specific lists you create depending upon which category they purchase products from, or which brand products they purchase, or even any specific product they purchase. These rules continue to work in the background and collect emails in respective lists so that you can then send targeted emails later, only to those customers that have bought from a specific product category or have bought only a specific brand product, etc. Since you would know which set of customers purchased what, respective complementary items can be offered for sale which would considerably increase chances of a repeat sale. For example, you can send a personalized ready-made email promoting lanyard to carry sunglasses around the neck, to everyone exactly one week after they bought sunglasses at your ecommerce website.
After email marketing campaigns are sent, easy to decipher and extensive email marketing reports become available to gauge the level of success of any marketing campaign and to tweak email design further for more impact the next time around! In addition to reports showing percentage or number of emails opened, their click-through rates, email bounce stats, this email marketing software will also track the results of email marketing campaign by recipient's location anywhere in the world and even compare results to other companies in the same industry. Furthermore, upon opting in to use Mailchimp's AIM reports, it will enable disclosure of full activity reports for all subscribers. Watch EEPURL statistics to monitor tweets and re-tweets being circulated in response to email marketing campaign. Easily deploy Google Analytics integration add-on in order to connect email marketing campaign results with Google Analytics account and e-commerce shopping cart to track traffic conversion rates and Return On Investment (ROI) of each email marketing campaign.